Don’t drink and drive!
Each year near the festive season, drinking awareness campaigns seem to pop up on our tv screens out of a sudden.
The more gore and violent, the more “effect” marketers believe the ad has an effect on us.
Unfortunately the reality (which our fellow marketing teams don’t seem to care about) is that most campaigns are so violent that they remind us of horror films or tv series we see all the time.
But what if a marketing team decided to create a proper commercial to make us realize just how much alcohol effects our driving without showing us a Hollywood style video?
Leo Burnett London decided to do just that with their new Think! Drink Drive ad.
Spoiler alert, if your faint hearted, sit down while you watch this one!
For even more effect, watch the video in full screen mode with the sound on at full blast!
Source : Leo Brett London