Once again Ogilvy & Mather have teamed up with Coke to give you a brand new concept to share your Coke with friends!
Coke already already launched several concepts to get free Coke with friends. The Free Coke for free hugs, the Giant Coke machine where you need a friend to help you get 2 free large Cokes, and much more.
But there was one thing Coke understood, whatever you did, you couldn’t share a can of Coke properly. Well actually, you could, but without a glass, both friends couldn’t enjoy the refreshing taste of Coke at the same time.
That is until now!
Realizing that friends couldn’t share a can together, Coke found the perfect solution.
What if one can could made up of 2 smaller, equal cans?
Thanks to Coke, this was made possible!
Coke designed special cans where you can twist off the top to divide your can into 2, either allowing your friend to have his own or make a new friend by offering him/her one.
Unfortunately Coke won’t tell us if the can is a real product they intend to commercialize, or just another cunningly planned marketing stunt.
Only time will tell.
In the meantime, let’s enjoy their promo video!