AfroReggae-marketing-Brésil-urine-fête-communication-pub-mdelmas-2

Pee energy!

Brazil is definately the place to be to party at the moment, even more so during their carnaval!

The only problem is that thhere are lots of people and not enough toilets.

That was until the organisers of AfroReggae came up with the genius idea of making mobile toilets that would transform their pee into…an energy source!

The question you must be all asking yourselves is “but how did they do this?”

Simple, the organisers installed these special toilets in the streets of Rio, which where linked to special dynamos.
When the urine leaked into the pipes, and with a bit of pressure, the new energy source was created!

The energy produced by the machine was used to charge batteries that would power the official festival float and blast loud music to the show.

Needless to say the concept was a huge success, and the same float was able to light up thousands of smiles on the festival goers faces for 3 days straight!

That’s what I call speading the eco message in a fun way!!

Over 2.000 blogs spoke about the marketing op and over 3 million euro worth of tv internet and radio budget was saved.

Enough said, here’s the video for your viewing pleasure:

AfroReggae-marketing-Brésil-urine-fête-communication-pub-mdelmas-3

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